blocking_notifier_call_chain(&nvmem_notifier, NVMEM_CELL_ADD, cell);
 }
 
-static int nvmem_cell_info_to_nvmem_cell(struct nvmem_device *nvmem,
-                                  const struct nvmem_cell_info *info,
-                                  struct nvmem_cell *cell)
+static int nvmem_cell_info_to_nvmem_cell_nodup(struct nvmem_device *nvmem,
+                                       const struct nvmem_cell_info *info,
+                                       struct nvmem_cell *cell)
 {
        cell->nvmem = nvmem;
        cell->offset = info->offset;
        cell->bytes = info->bytes;
-       cell->name = kstrdup_const(info->name, GFP_KERNEL);
-       if (!cell->name)
-               return -ENOMEM;
+       cell->name = info->name;
 
        cell->bit_offset = info->bit_offset;
        cell->nbits = info->nbits;
        if (!IS_ALIGNED(cell->offset, nvmem->stride)) {
                dev_err(&nvmem->dev,
                        "cell %s unaligned to nvmem stride %d\n",
-                       cell->name, nvmem->stride);
+                       cell->name ?: "<unknown>", nvmem->stride);
                return -EINVAL;
        }
 
        return 0;
 }
 
+static int nvmem_cell_info_to_nvmem_cell(struct nvmem_device *nvmem,
+                               const struct nvmem_cell_info *info,
+                               struct nvmem_cell *cell)
+{
+       int err;
+
+       err = nvmem_cell_info_to_nvmem_cell_nodup(nvmem, info, cell);
+       if (err)
+               return err;
+
+       cell->name = kstrdup_const(info->name, GFP_KERNEL);
+       if (!cell->name)
+               return -ENOMEM;
+
+       return 0;
+}
+
 /**
  * nvmem_add_cells() - Add cell information to an nvmem device
  *
        if (!nvmem)
                return -EINVAL;
 
-       rc = nvmem_cell_info_to_nvmem_cell(nvmem, info, &cell);
+       rc = nvmem_cell_info_to_nvmem_cell_nodup(nvmem, info, &cell);
        if (rc)
                return rc;
 
        if (!nvmem)
                return -EINVAL;
 
-       rc = nvmem_cell_info_to_nvmem_cell(nvmem, info, &cell);
+       rc = nvmem_cell_info_to_nvmem_cell_nodup(nvmem, info, &cell);
        if (rc)
                return rc;