intf->ddbl1_manufacturer_id, intf->ddbl1_product_id,
                 firmware->vendor_id, firmware->product_id, stage);
 
+       // FIXME:
+       // Turn to dev_dbg later after everyone has valid bootloaders with good
+       // ids, but leave this as dev_info for now to make it easier to track
+       // down "empty" vid/pid modules.
+       dev_info(&connection->bundle->dev, "Firmware file '%s' requested\n",
+                firmware_name);
+
        rc = request_firmware(&firmware->fw, firmware_name,
                &connection->bundle->dev);
-       dev_dbg(&connection->bundle->dev, "Searched for TFTF %s: %d\n",
-               firmware_name, rc);
+       if (rc)
+               dev_err(&connection->bundle->dev,
+                       "Firware request for %s has failed : %d",
+                       firmware_name, rc);
        return rc;
 }