struct wm_adsp *dsp = &dsps[mc->shift - 1];
        char preload[32];
 
-       snprintf(preload, ARRAY_SIZE(preload), "%s Preload", dsp->cs_dsp.name);
+       if (dsp->preloaded == ucontrol->value.integer.value[0])
+               return 0;
 
-       dsp->preloaded = ucontrol->value.integer.value[0];
+       snprintf(preload, ARRAY_SIZE(preload), "%s Preload", dsp->cs_dsp.name);
 
-       if (ucontrol->value.integer.value[0])
+       if (ucontrol->value.integer.value[0] || dsp->toggle_preload)
                snd_soc_component_force_enable_pin(component, preload);
        else
                snd_soc_component_disable_pin(component, preload);
 
        flush_work(&dsp->boot_work);
 
+       dsp->preloaded = ucontrol->value.integer.value[0];
+
+       if (dsp->toggle_preload) {
+               snd_soc_component_disable_pin(component, preload);
+               snd_soc_dapm_sync(dapm);
+       }
+
        return 0;
 }
 EXPORT_SYMBOL_GPL(wm_adsp2_preloader_put);
 
 
        struct list_head compr_list;
        struct list_head buffer_list;
+
+       /*
+        * Flag indicating the preloader widget only needs power toggled
+        * on state change rather than held on for the duration of the
+        * preload, useful for devices that can retain firmware memory
+        * across power down.
+        */
+       bool toggle_preload;
 };
 
 #define WM_ADSP1(wname, num) \