ret = entity->ops->link_validate(link);
                        if (ret < 0 && ret != -ENOIOCTLCMD) {
                                dev_dbg(entity->graph_obj.mdev->dev,
-                                       "link validation failed for \"%s\":%u -> \"%s\":%u, error %d\n",
+                                       "link validation failed for '%s':%u -> '%s':%u, error %d\n",
                                        link->source->entity->name,
                                        link->source->index,
                                        entity->name, link->sink->index, ret);
                if (!bitmap_full(active, entity->num_pads)) {
                        ret = -ENOLINK;
                        dev_dbg(entity->graph_obj.mdev->dev,
-                               "\"%s\":%u must be connected by an enabled link\n",
+                               "'%s':%u must be connected by an enabled link\n",
                                entity->name,
                                (unsigned)find_first_zero_bit(
                                        active, entity->num_pads));