*/
        err = hw->phy.ops.identify(hw);
        if (err == IXGBE_ERR_SFP_NOT_SUPPORTED) {
-               DPRINTK(PROBE, ERR, "PHY not supported on this NIC %d\n", err);
+               dev_err(&adapter->pdev->dev, "failed to initialize because "
+                       "an unsupported SFP+ module type was detected.\n"
+                       "Reload the driver after installing a supported "
+                       "module.\n");
                ixgbe_down(adapter);
                return err;
        }
                        goto reschedule;
                ret = hw->phy.ops.reset(hw);
                if (ret == IXGBE_ERR_SFP_NOT_SUPPORTED) {
-                       DPRINTK(PROBE, ERR, "failed to initialize because an "
-                               "unsupported SFP+ module type was detected.\n"
-                               "Reload the driver after installing a "
-                               "supported module.\n");
+                       dev_err(&adapter->pdev->dev, "failed to initialize "
+                               "because an unsupported SFP+ module type "
+                               "was detected.\n"
+                               "Reload the driver after installing a "
+                               "supported module.\n");
                        unregister_netdev(adapter->netdev);
                } else {
                        DPRINTK(PROBE, INFO, "detected SFP+: %d\n",
        adapter->flags |= IXGBE_FLAG_IN_SFP_MOD_TASK;
        err = hw->phy.ops.identify_sfp(hw);
        if (err == IXGBE_ERR_SFP_NOT_SUPPORTED) {
-               DPRINTK(PROBE, ERR, "PHY not supported on this NIC %d\n", err);
+               dev_err(&adapter->pdev->dev, "failed to initialize because "
+                       "an unsupported SFP+ module type was detected.\n"
+                       "Reload the driver after installing a supported "
+                       "module.\n");
                ixgbe_down(adapter);
                return;
        }
                          round_jiffies(jiffies + (2 * HZ)));
                err = 0;
        } else if (err == IXGBE_ERR_SFP_NOT_SUPPORTED) {
-               dev_err(&adapter->pdev->dev, "failed to load because an "
-                       "unsupported SFP+ module type was detected.\n");
+               dev_err(&adapter->pdev->dev, "failed to initialize because "
+                       "an unsupported SFP+ module type was detected.\n"
+                       "Reload the driver after installing a supported "
+                       "module.\n");
                goto err_sw_init;
        } else if (err) {
                dev_err(&adapter->pdev->dev, "HW Init failed: %d\n", err);