if (ret != -ETIMEDOUT)
                        ret = -EIO;
 
-               DRM_ERROR("GUC: host2guc action 0x%X failed. ret=%d "
-                               "status=0x%08X response=0x%08X\n",
-                               data[0], ret, status,
-                               I915_READ(SOFT_SCRATCH(15)));
+               DRM_WARN("Action 0x%X failed; ret=%d status=0x%08X response=0x%08X\n",
+                        data[0], ret, status, I915_READ(SOFT_SCRATCH(15)));
 
                dev_priv->guc.action_fail += 1;
                dev_priv->guc.action_err = ret;
                if (db_ret.db_status == GUC_DOORBELL_DISABLED)
                        break;
 
-               DRM_ERROR("Cookie mismatch. Expected %d, returned %d\n",
-                         db_cmp.cookie, db_ret.cookie);
+               DRM_WARN("Cookie mismatch. Expected %d, found %d\n",
+                        db_cmp.cookie, db_ret.cookie);
 
                /* update the cookie to newly read cookie from GuC */
                db_cmp.cookie = db_ret.cookie;
        /* Restore to original value */
        err = guc_update_doorbell_id(guc, client, db_id);
        if (err)
-               DRM_ERROR("Failed to restore doorbell to %d, err %d\n",
-                       db_id, err);
+               DRM_WARN("Failed to restore doorbell to %d, err %d\n",
+                        db_id, err);
 
        /* Read back & verify all doorbell registers */
        for (i = 0; i < GUC_MAX_DOORBELLS; ++i)
        return client;
 
 err:
-       DRM_ERROR("FAILED to create priority %u GuC client!\n", priority);
-
        guc_client_free(dev_priv, client);
        return NULL;
 }
                                  GUC_CTX_PRIORITY_KMD_NORMAL,
                                  dev_priv->kernel_context);
        if (!client) {
-               DRM_ERROR("Failed to create execbuf guc_client\n");
+               DRM_ERROR("Failed to create normal GuC client!\n");
                return -ENOMEM;
        }