rc = fw_read_file_contents(file, buf);
                fput(file);
                if (rc)
-                       dev_warn(device, "firmware, attempted to load %s, but failed with error %d\n",
-                               path, rc);
+                       dev_warn(device, "loading %s failed with error %d\n",
+                                path, rc);
                else
                        break;
        }
        __putname(path);
 
        if (!rc) {
-               dev_dbg(device, "firmware: direct-loading firmware %s\n",
+               dev_dbg(device, "direct-loading %s\n",
                        buf->fw_id);
                mutex_lock(&fw_lock);
                set_bit(FW_STATUS_DONE, &buf->status);
        }
 
        if (fw_get_builtin_firmware(firmware, name)) {
-               dev_dbg(device, "firmware: using built-in firmware %s\n", name);
+               dev_dbg(device, "using built-in %s\n", name);
                return 0; /* assigned */
        }