/* enable pci dev */
        err = pci_enable_device(pdev);
        if (err) {
-               printk(KERN_ERR "mei: Failed to enable pci device.\n");
+               dev_err(&pdev->dev, "failed to enable pci device.\n");
                goto end;
        }
        /* set PCI host mastering  */
        /* pci request regions for mei driver */
        err = pci_request_regions(pdev, mei_driver_name);
        if (err) {
-               printk(KERN_ERR "mei: Failed to get pci regions.\n");
+               dev_err(&pdev->dev, "failed to get pci regions.\n");
                goto disable_device;
        }
        /* allocates and initializes the mei dev structure */
        /* mapping  IO device memory */
        dev->mem_addr = pci_iomap(pdev, 0, 0);
        if (!dev->mem_addr) {
-               printk(KERN_ERR "mei: mapping I/O device memory failure.\n");
+               dev_err(&pdev->dev, "mapping I/O device memory failure.\n");
                err = -ENOMEM;
                goto free_device;
        }
                        IRQF_SHARED, mei_driver_name, dev);
 
        if (err) {
-               printk(KERN_ERR "mei: request_threaded_irq failure. irq = %d\n",
+               dev_err(&pdev->dev, "request_threaded_irq failure. irq = %d\n",
                       pdev->irq);
                goto unmap_memory;
        }
        INIT_DELAYED_WORK(&dev->timer_work, mei_timer);
        if (mei_hw_init(dev)) {
-               printk(KERN_ERR "mei: Init hw failure.\n");
+               dev_err(&pdev->dev, "init hw failure.\n");
                err = -ENODEV;
                goto release_irq;
        }
        pci_disable_device(pdev);
 end:
        mutex_unlock(&mei_mutex);
-       printk(KERN_ERR "mei: Driver initialization failed.\n");
+       dev_err(&pdev->dev, "initialization failed.\n");
        return err;
 }
 
                        IRQF_SHARED, mei_driver_name, dev);
 
        if (err) {
-               printk(KERN_ERR "mei: Request_irq failure. irq = %d\n",
-                      pdev->irq);
+               dev_err(&pdev->dev, "request_threaded_irq failed: irq = %d.\n",
+                               pdev->irq);
                return err;
        }