spin_unlock_bh(&vsi->mac_filter_hash_lock);
 
-       dev_info(&pf->pdev->dev, "Setting MAC %pM on VF %d\n", mac, vf_id);
        /* program mac filter */
        if (i40e_sync_vsi_filters(vsi)) {
                dev_err(&pf->pdev->dev, "Unable to program ucast filters\n");
                goto error_param;
        }
        ether_addr_copy(vf->default_lan_addr.addr, mac);
-       vf->pf_set_mac = true;
+
+       if (is_zero_ether_addr(mac)) {
+               vf->pf_set_mac = false;
+               dev_info(&pf->pdev->dev, "Removing MAC on VF %d\n", vf_id);
+       } else {
+               vf->pf_set_mac = true;
+               dev_info(&pf->pdev->dev, "Setting MAC %pM on VF %d\n",
+                        mac, vf_id);
+       }
+
        /* Force the VF driver stop so it has to reload with new MAC address */
        i40e_vc_disable_vf(pf, vf);
        dev_info(&pf->pdev->dev, "Reload the VF driver to make this change effective.\n");