pf->fd_add_err = pf->fd_atr_cnt = 0;
                if (pf->fd_tcp_rule > 0) {
                        pf->flags &= ~I40E_FLAG_FD_ATR_ENABLED;
-                       dev_info(&pf->pdev->dev, "Forcing ATR off, sideband rules for TCP/IPv4 exist\n");
+                       if (I40E_DEBUG_FD & pf->hw.debug_mask)
+                               dev_info(&pf->pdev->dev, "Forcing ATR off, sideband rules for TCP/IPv4 exist\n");
                        pf->fd_tcp_rule = 0;
                }
                i40e_fdir_filter_restore(vsi);
                if ((pf->flags & I40E_FLAG_FD_SB_ENABLED) &&
                    (pf->auto_disable_flags & I40E_FLAG_FD_SB_ENABLED)) {
                        pf->auto_disable_flags &= ~I40E_FLAG_FD_SB_ENABLED;
-                       dev_info(&pf->pdev->dev, "FD Sideband/ntuple is being enabled since we have space in the table now\n");
+                       if (I40E_DEBUG_FD & pf->hw.debug_mask)
+                               dev_info(&pf->pdev->dev, "FD Sideband/ntuple is being enabled since we have space in the table now\n");
                }
        }
        /* Wait for some more space to be available to turn on ATR */
                if ((pf->flags & I40E_FLAG_FD_ATR_ENABLED) &&
                    (pf->auto_disable_flags & I40E_FLAG_FD_ATR_ENABLED)) {
                        pf->auto_disable_flags &= ~I40E_FLAG_FD_ATR_ENABLED;
-                       dev_info(&pf->pdev->dev, "ATR is being enabled since we have space in the table now\n");
+                       if (I40E_DEBUG_FD & pf->hw.debug_mask)
+                               dev_info(&pf->pdev->dev, "ATR is being enabled since we have space in the table now\n");
                }
        }
 }
 
                if (!(time_after(jiffies, min_flush_time)) &&
                    (fd_room < I40E_FDIR_BUFFER_HEAD_ROOM_FOR_ATR)) {
-                       dev_info(&pf->pdev->dev, "ATR disabled, not enough FD filter space.\n");
+                       if (I40E_DEBUG_FD & pf->hw.debug_mask)
+                               dev_info(&pf->pdev->dev, "ATR disabled, not enough FD filter space.\n");
                        disable_atr = true;
                }
 
                        if (!disable_atr)
                                pf->flags |= I40E_FLAG_FD_ATR_ENABLED;
                        clear_bit(__I40E_FD_FLUSH_REQUESTED, &pf->state);
-                       dev_info(&pf->pdev->dev, "FD Filter table flushed and FD-SB replayed.\n");
+                       if (I40E_DEBUG_FD & pf->hw.debug_mask)
+                               dev_info(&pf->pdev->dev, "FD Filter table flushed and FD-SB replayed.\n");
                }
        }
 }
                pf->fd_add_err = pf->fd_atr_cnt = pf->fd_tcp_rule = 0;
                pf->fdir_pf_active_filters = 0;
                pf->flags |= I40E_FLAG_FD_ATR_ENABLED;
-               dev_info(&pf->pdev->dev, "ATR re-enabled.\n");
+               if (I40E_DEBUG_FD & pf->hw.debug_mask)
+                       dev_info(&pf->pdev->dev, "ATR re-enabled.\n");
                /* if ATR was auto disabled it can be re-enabled. */
                if ((pf->flags & I40E_FLAG_FD_ATR_ENABLED) &&
                    (pf->auto_disable_flags & I40E_FLAG_FD_ATR_ENABLED))
 
        if (add) {
                pf->fd_tcp_rule++;
                if (pf->flags & I40E_FLAG_FD_ATR_ENABLED) {
-                       dev_info(&pf->pdev->dev, "Forcing ATR off, sideband rules for TCP/IPv4 flow being applied\n");
+                       if (I40E_DEBUG_FD & pf->hw.debug_mask)
+                               dev_info(&pf->pdev->dev, "Forcing ATR off, sideband rules for TCP/IPv4 flow being applied\n");
                        pf->flags &= ~I40E_FLAG_FD_ATR_ENABLED;
                }
        } else {
                                  (pf->fd_tcp_rule - 1) : 0;
                if (pf->fd_tcp_rule == 0) {
                        pf->flags |= I40E_FLAG_FD_ATR_ENABLED;
-                       dev_info(&pf->pdev->dev, "ATR re-enabled due to no sideband TCP/IPv4 rules\n");
+                       if (I40E_DEBUG_FD & pf->hw.debug_mask)
+                               dev_info(&pf->pdev->dev, "ATR re-enabled due to no sideband TCP/IPv4 rules\n");
                }
        }
 
                        if ((pf->flags & I40E_FLAG_FD_SB_ENABLED) &&
                            !(pf->auto_disable_flags &
                                     I40E_FLAG_FD_SB_ENABLED)) {
-                               dev_warn(&pdev->dev, "FD filter space full, new ntuple rules will not be added\n");
+                               if (I40E_DEBUG_FD & pf->hw.debug_mask)
+                                       dev_warn(&pdev->dev, "FD filter space full, new ntuple rules will not be added\n");
                                pf->auto_disable_flags |=
                                                        I40E_FLAG_FD_SB_ENABLED;
                        }