pci_disable_link_state(pdev, PCIE_LINK_STATE_L0S);
 
        if (rc) {
-               pr_err("xillybus: pci_enable_device() failed. "
-                      "Aborting.\n");
+               dev_err(endpoint->dev,
+                       "pci_enable_device() failed. Aborting.\n");
                goto no_enable;
        }
 
        if (!(pci_resource_flags(pdev, 0) & IORESOURCE_MEM)) {
-               pr_err("xillybus: Incorrect BAR configuration. "
-                      "Aborting.\n");
+               dev_err(endpoint->dev,
+                       "Incorrect BAR configuration. Aborting.\n");
                rc = -ENODEV;
                goto bad_bar;
        }
 
        rc = pci_request_regions(pdev, xillyname);
        if (rc) {
-               pr_err("xillybus: pci_request_regions() failed. "
-                      "Aborting.\n");
+               dev_err(endpoint->dev,
+                       "pci_request_regions() failed. Aborting.\n");
                goto failed_request_regions;
        }
 
        endpoint->registers = pci_iomap(pdev, 0, 128);
 
        if (!endpoint->registers) {
-               pr_err("xillybus: Failed to map BAR 0. Aborting.\n");
+               dev_err(endpoint->dev, "Failed to map BAR 0. Aborting.\n");
                goto failed_iomap0;
        }
 
 
        /* Set up a single MSI interrupt */
        if (pci_enable_msi(pdev)) {
-               pr_err("xillybus: Failed to enable MSI interrupts. "
-                      "Aborting.\n");
+               dev_err(endpoint->dev,
+                       "Failed to enable MSI interrupts. Aborting.\n");
                rc = -ENODEV;
                goto failed_enable_msi;
        }
        rc = request_irq(pdev->irq, xillybus_isr, 0, xillyname, endpoint);
 
        if (rc) {
-               pr_err("xillybus: Failed to register MSI handler. "
-                      "Aborting.\n");
+               dev_err(endpoint->dev,
+                       "Failed to register MSI handler. Aborting.\n");
                rc = -ENODEV;
                goto failed_register_msi;
        }
        if (!pci_set_dma_mask(pdev, DMA_BIT_MASK(32)))
                endpoint->dma_using_dac = 0;
        else {
-               pr_err("xillybus: Failed to set DMA mask. "
-                      "Aborting.\n");
+               dev_err(endpoint->dev, "Failed to set DMA mask. Aborting.\n");
                rc = -ENODEV;
                goto failed_dmamask;
        }