#define I40EVF_FLAG_RESET_NEEDED                 BIT(10)
 #define I40EVF_FLAG_WB_ON_ITR_CAPABLE          BIT(11)
 #define I40EVF_FLAG_OUTER_UDP_CSUM_CAPABLE     BIT(12)
+#define I40EVF_FLAG_ADDR_SET_BY_PF             BIT(13)
 /* duplicates for common code */
 #define I40E_FLAG_FDIR_ATR_ENABLED              0
 #define I40E_FLAG_DCB_ENABLED                   0
 
        if (ether_addr_equal(netdev->dev_addr, addr->sa_data))
                return 0;
 
+       if (adapter->flags & I40EVF_FLAG_ADDR_SET_BY_PF)
+               return -EPERM;
+
+       f = i40evf_find_filter(adapter, hw->mac.addr);
+       if (f) {
+               f->remove = true;
+               adapter->aq_required |= I40EVF_FLAG_AQ_DEL_MAC_FILTER;
+       }
+
        f = i40evf_add_filter(adapter, addr->sa_data);
        if (f) {
                ether_addr_copy(hw->mac.addr, addr->sa_data);
        if (!is_valid_ether_addr(adapter->hw.mac.addr)) {
                dev_info(&pdev->dev, "Invalid MAC address %pM, using random\n",
                         adapter->hw.mac.addr);
-               random_ether_addr(adapter->hw.mac.addr);
+               eth_hw_addr_random(netdev);
+               ether_addr_copy(adapter->hw.mac.addr, netdev->dev_addr);
+       } else {
+               adapter->flags |= I40EVF_FLAG_ADDR_SET_BY_PF;
+               ether_addr_copy(netdev->dev_addr, adapter->hw.mac.addr);
+               ether_addr_copy(netdev->perm_addr, adapter->hw.mac.addr);
        }
-       ether_addr_copy(netdev->dev_addr, adapter->hw.mac.addr);
-       ether_addr_copy(netdev->perm_addr, adapter->hw.mac.addr);
 
        init_timer(&adapter->watchdog_timer);
        adapter->watchdog_timer.function = &i40evf_watchdog_timer;