sg_init_one(sq->sg, xdp->data, xdp->data_end - xdp->data);
 
        err = virtqueue_add_outbuf(sq->vq, sq->sg, 1, xdp->data, GFP_ATOMIC);
-       if (unlikely(err)) {
-               struct page *page = virt_to_head_page(xdp->data);
-
-               put_page(page);
-               return false;
-       }
+       if (unlikely(err))
+               return false; /* Caller handle free/refcnt */
 
        return true;
 }
        unsigned int buflen = SKB_DATA_ALIGN(GOOD_PACKET_LEN + headroom) +
                              SKB_DATA_ALIGN(sizeof(struct skb_shared_info));
        struct page *page = virt_to_head_page(buf);
-       unsigned int delta = 0, err;
+       unsigned int delta = 0;
        struct page *xdp_page;
+       bool sent;
+       int err;
+
        len -= vi->hdr_len;
 
        rcu_read_lock();
                        delta = orig_data - xdp.data;
                        break;
                case XDP_TX:
-                       if (unlikely(!__virtnet_xdp_xmit(vi, &xdp)))
+                       sent = __virtnet_xdp_xmit(vi, &xdp);
+                       if (unlikely(!sent)) {
                                trace_xdp_exception(vi->dev, xdp_prog, act);
-                       else
-                               *xdp_xmit = true;
+                               goto err_xdp;
+                       }
+                       *xdp_xmit = true;
                        rcu_read_unlock();
                        goto xdp_xmit;
                case XDP_REDIRECT:
                        err = xdp_do_redirect(dev, &xdp, xdp_prog);
-                       if (!err)
-                               *xdp_xmit = true;
+                       if (err)
+                               goto err_xdp;
+                       *xdp_xmit = true;
                        rcu_read_unlock();
                        goto xdp_xmit;
                default:
        struct bpf_prog *xdp_prog;
        unsigned int truesize;
        unsigned int headroom = mergeable_ctx_to_headroom(ctx);
+       bool sent;
 
        head_skb = NULL;
 
                        }
                        break;
                case XDP_TX:
-                       if (unlikely(!__virtnet_xdp_xmit(vi, &xdp)))
+                       sent = __virtnet_xdp_xmit(vi, &xdp);
+                       if (unlikely(!sent)) {
                                trace_xdp_exception(vi->dev, xdp_prog, act);
-                       else
-                               *xdp_xmit = true;
+                               if (unlikely(xdp_page != page))
+                                       put_page(xdp_page);
+                               goto err_xdp;
+                       }
+                       *xdp_xmit = true;
                        if (unlikely(xdp_page != page))
                                goto err_xdp;
                        rcu_read_unlock();